Sime Darby Property Division

A lot of property developers picked up the trend of building greener homes, and Sime Darby Property Division takes it a step further, building sustainable communities with its townships designs that span across the Asia Pacific region.  It has projects in Malaysia, Singapore, Australia, Indonesia, Vietnam and China.

The division has a complicated origin, with integration of the property arms of three public listed companies: Golden Hope Plantations Berhad, Kumpulan Guthrie Berhad and Sime Darby Berhad. The complexity of this collaboration resulted in the creation of some well-known townships that combines the best of residential, commercial and retail concepts. It can be rewarding, as the division achieved the Frost & Sullivan Best Practices Awards 2010 in the Green Builder of the Year category, Gold Award in Property Category in the Putra Brand Awards, and Reader’s Digest 2010 Trusted Brand Award.

The company has the biggest sales gallery in Malaysia, and this was recorded in the Malaysian Book of Records. There are many awards that the company had gotten over the years since the 1990s, and they are all aimed at being the best in the categories.

In Malaysia, Sime Darby seemed to dominate the development of more expensive areas such as Subang Jaya, Shah Alam, Petaling Jaya and Klang. However, they do not stop there and ventured into managing assets. There are five commercial properties in Malaysia and six in Singapore that Sime Darby manages.

The Property Division is also involved in the hospitality industry.  In Malaysia, there are at least five properties, namely the Sime Darby Convention Centre, PNB Darby Park Executive Suites, Harvard Suasana Hotel, Genting View Resort and Subang Avenue Service Suites.  Sime Darby Property overseas too, is diversified in the hospitality business, and includes Darby Park Executive Suites in Singapore, Darby Park Serviced Residences in Margaret River and Subiaco in Australia, Karri Valley Resort which is also in Australia and the Randong Orange Court in Vietnam. There are also three golf courses in Malaysia under its wings.

Sime Darby Property has a loyalty program called Prime.  Membership is absolutely free, and there are offers of discount vouchers for its members. Another feature of this program is the periodic newsletter that is supposed to announce the new developments and news within the communities. There are three membership types, for potential Sime Darby Property home owners, existing customers and invited customers of Sime Darby Property.